Gen Z is shaking up the fragrance world like never before. They’re buying more often, layering scents to create personal signatures, and embracing gender-fluid choices that defy the traditional “his and hers” model. This new consumer behavior is forcing brands to rethink how fragrance is created, marketed, and sold.
In this session, we’ll explore what makes Gen Z’s relationship with scent so unique—and what it means for the future of the category. From Dossier’s data-driven, community-first approach to legacy insights and supplier innovation, our speakers will share how they’re adapting to meet these evolving expectations.

This session in complimentary with your show pass. We encourage you to register for the session in advance, as seating is allocated on a first-come, first-served basis and priority will be given to registered attendees over walk-ins. We strongly recommend you arrive early to guarantee your seat.

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