It was never a matter of if, but when social selling would gain traction. The world is witnessing a sweeping rise in a new era of shopping, set to reach $2.9 trillion by 2026. The blending of entertainment and commerce creates a direct and immersive experience for consumers and a powerful conversion tool for brands willing to lean in. The good news? You’re still early to the party. Our panelists from Shopify, MAC Cosmetics and Saltair will share insights and tactics to unlock the potential of social commerce to fuel growth. 

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