In this session, you’ll get the playbook for growing your beauty brand online. We’ll start with the essentials: how to set up tracking and data collection so every move counts, before diving into the best channels to focus on first, from owned and earned to paid. When it comes to Paid Media, we’ll cover how to get the most out of every dollar, from Google Ads, to Facebook & Instagram, to TikTok. We’ll unpack the ad creatives, formats, and messaging angles that resonate with beauty shoppers. We’ll also explore exciting new opportunities on emerging channels like ChatGPT-powered discovery and social search, where indie brands can win with the right strategy. Packed with practical insights, this session will leave you with the tools to build buzz, drive sales, and glow up your brand’s digital game.

Entrepreneur Academy – Separate Sessions
Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session when registering for the show.

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