AI is transforming commerce end-to-end - driving smarter product discovery, dynamic merchandising, and personalized retention that boost lifetime value. With real examples like Shopify’s ChatGPT-powered checkout and emerging generative shopping tools, we’ll explore how brands can unlock measurable revenue. At the same time, we’ll tackle the barriers to adoption - ranging from data privacy and trust to sustainability concerns and organizational readiness - so leaders leave with a clear-eyed view of both the opportunities and the challenges ahead.

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