Gen Zalpha—spanning the oldest Alphas to the youngest Gen Z—are rewriting the rules of beauty, identity, and self-expression. With an immense predicted global spending power, this digitally native, hyper-connected cohort is driving seismic change in the beauty industry.

Join us as we explore how to connect and create beauty products that resonate with this emerging generation and their Millennial parents- from community co-creation, radical transparency, and incorporating ‘Kid Intelligence’ into product design. We’ll uncover practical ways to strengthen your brand for the future and ignite the next exciting chapter of beauty growth

This session is $85. You can sign up and pay for this session when registering for the show. Registering and paying in advance does guarantee you a seat.

Already registered for the show? You can log back into your registration here and add sessions.

Not registered yet? You can do so here, and add sessions during the process.