Founded in 2003, LOYAL was created to deliver top-quality Home, Laundry and Personal Care products at great prices.  We believe everyone deserves high quality and deep value.

From a local family-owned company to a global brand, LOYAL is now trusted in homes across more than 15 countries.

Produced by Layan for Chemicals, a GMP and ISO-certified manufacturer, LOYAL products meet the highest standards of safety and quality.

In 2025, LOYAL Fabric Softener achieved over 200 million washes worldwide and received the Best Product Award.

Crafted with exclusive fragrances and care, LOYAL is more than a brand, it’s a promise families can rely on every day.