AWARE Hair is a trichologist-founded professional scalp care brand redefining luxury haircare through clinically backed, natural-first formulas. Launched in 2025, AWARE has partnered with 100+ salons, spas, resorts, and speciality retailers, generated 20M+ organic social views, and been featured in The Wall Street Journal, InStyle, Esquire, WWD, and NewBeauty. 

Each sensorial ritual pairs bioactive ingredients, antioxidant-rich botanicals, and 100% natural fine fragrance to elevate scalp wellness into an indulgent daily experience. Designed for professional service and elevated retail, AWARE combines education, treatment integration, and high-performance products to elevate the client experience.